Benefits of Attending
Media Companies - Understanding the need for the creation of rational and sustainable value chains. At this stage of development for the interactive digital media industry, simply adapting existing models from other platforms is no longer the most effective for optimizing financial return. Join in the discussion aimed at creating interactive-specific, cross-platform business models.
Marketing Companies - Today's interactive media is a dynamic organism - yet has to be packaged and sold to an increasingly segmented audiences. Combined with the ever pressing need to keep marketing budgets lean and connect with culturally diverse audiences in real time, creating adaptive, evolving strategies is unavoidable. ICE has and always will be a market - a space for exchanging ideas, being inspired and using benchmarks from various industries to bring new ideas to marketing in a changing interactive space.
Games Companies - increasing accessibility, creating more robust content and engines, and keeping costs down are the new tenets of the digital games industry. This conference provides forums for ideation, leading change based on successful programs in other fields, and networking with peers both within and without the industry.
Industry Stakeholders -
Being able to anticipate industry moves and changes constitute the backbone of creating value-added services at low development / implementation cost. Attending events such as ICE where developments happen at the grassroots level is often the key of beating competitors and being the first to market relevant product or service and driving shareholder value.
